R+D
Define the WHAT and the WHY
- Story and digital strategy
- Brainstorm and refine
- Research
- audience
- platforms/tech
- comps
- logistics
- marketing
- team
- Development
- prototypes
- roles
- goals/KPIs
- processes
Producing
Define and execute the HOW
- research stories
- book guests
- pre-interviews
- record/interview
- host prep
- edit audio
- sound design
- final mix
- publish
Editing
Connect intentions with execution
- assess story for clarity, focus, resonance, impact etc.
- support content goals
- advocate for audience
- offer accountability
- coach
- collaborate